Kick off the new year at the 2024 ATA Show in St. Louis, Jan. 11-13. The world’s largest archery-only show gathers over 700 retailers and 450 archery brands under one roof for three days of face-to-face business. Register to attend the 2024 ATA Show now to take advantage of everything the annual event offers.  

The ATA Show will feature:  

Special Show-Only Promotions: Take advantage of the ATA’s Super Deal Pass and Big Buck Tags coupon book to save big at the Show. Visit participating exhibitors for exclusive offers. Each retailer account will also get a free Goody Bag and 2024 Show T-shirt.

New Products and ATA’s New Product Launch Showcase: Be among the first to get see, touch and test hundreds of new products debuting at the Show. Visit the NPLS to see everything launching at the Show in one convenient location. 

Celebrity Appearances: Jason Aldean, Luke Bryan, Willie Robertson, Tyler Farr and the entire Buck Commander crew are coming to the 2024 ATA Show! Melissa Bachmann, Carson Wentz, Lee and Tiffany Lakosky, and several other industry celebs will be there, too!  

ATA’s Industry Celebration Event, presented by Mossy Oak: This is the industry’s networking event of the year! Join your peers on Jan. 11 at 6 p.m. in the America’s Center Ballroom for a free dinner, free drinks, an award ceremony, an industry update and entertainment by country music star Jon Langston. 

A Show Floor Happy Hour Each Day: New this year! ATA Show exhibitors can host a Happy Hour with beer and wine each day during the last hour of the Show. View the schedule of events to see which exhibitors want to kick back and end their Show day with you!  

Booth Events: View the schedule of events and filter by booth events to find fun giveaways, free tattoos, Happy Hour gatherings and more.  

Face-to-Face Networking: Renew relationships and meet peers, company leaders and sales reps through in-person interactions that can’t be replicated online or by phone. 

Register Now to Save 
Attend the can’t-miss event and register now to avoid an onsite registration fee. Plus, ATA-member retailers who book their room in the ATA Hotel Block by Dec. 20 can also save through ATA’s First Night’s on Us promotion in partnership with Explore St. Louis. Each retailer account will receive one $150 credit on their bill toward their first night’s stay. 

To register for the Show,  click here. For registration questions, please contact Sarah Haala, ATA’s Trade Show coordinator, at sarahhaala@archerytrade.org or 507-233-8130.

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