Golf apparel and gear has become more stylish and technical over the years, and brands like Adidas are producing fashionable dresses that look great both on and off of the course.
Golf jackets are typically constructed of breathable and moisture-wicking fabrics that help keep you cool and dry during play. In addition, there are jackets designed specifically to ward off wind or rain while allowing free swinging action.
RLX Golf
Golfers need clothing designed to promote optimal performance on the course, including clothes that support comfort. Clothing such as light layers or even a hat/visor may help ward off external factors that hinder hitting shots on time such as weather.
RLX clothing features innovative materials designed with athletes and luxury shoppers in mind. Their golf polo shirts feature moisture-wicking fabric while its golf pants and shorts feature tailored fits and premium fabrics that allow for freedom of movement.
Billy Horschel can often be seen sporting head to toe RLX golf apparel during US Tour events. This spring season’s collection highlights Key Largo’s laid-back, tropical lifestyle.
Adidas
Adidas Golf is one of the world’s most progressive brands. Under President Jeff Lienhart’s visionary leadership, more young and diverse golfers are entering the game and golf is being rebranded as an exciting sport for millennials.
One approach Adidas employs is innovation; their products aim at solving issues. In the 2000s, for instance, Adidas created custom soccer shoes for David Beckham and an advanced swimsuit designed by Ian Thorpe that reduced drag in water environments.
Nike have designed golf shoes with asymmetrical designs to assist with weight transfer and stability during swing. These new shoes are made to last.
Under Armour
Under Armour is a sports apparel company offering performance-oriented golf shoes, clothing and accessories. Their shoes offer an innovative traction system which utilizes ground stability. Furthermore, their energy-returning HOVR foam returns energy back into your swing while their swing support strap guides your foot through it all. Furthermore, Under Armour also provides non-waterproof options.
Under Armour has established itself as an elite brand in athletics with elite athletes like Ray Lewis, gold medal skier Lindsey Vonn and MMA world champion Georges St-Pierre in its early years. Later that decade, Under Armour signed a $280 million sponsorship deal to sponsor U.C.L.A – challenging Adidas and Nike for supremacy among college athletics sponsors.
Under Armour faced stiff competition in 2018 from other golf brands when it came to shoes for teens – particularly from Nike – which led many teenagers to abandon it according to Piper Jaffray’s “Taking Stock of Teens” survey.
Amazon Essentials
Seasonal sales events offer an ideal opportunity to stock up on essential golfing essentials like gloves to replace those buried deep within your bag, and an accessory like a new hat which completes your look while protecting you from UV rays.
Amazon Essentials, its in-house brand, provides sturdy options that our editors have tested that are sweat-wicking and comfortable, however their transparency score falls short due to a public supplier list which doesn’t contain names and addresses of factories or provide clear policies regarding subcontracting. They do receive points for their commitments towards diversity initiatives as well as climate change mitigation measures.
Malbon
Erica and Stephen Malbon’s Los Angeles-based golf brand, established in 2017, aims to alter this perception of golf as an exclusive pursuit for only the wealthy and elite. By pairing its apparel with sneakers and other streetwear staples, they hope to inject modern style into this classic game.
Jason Day recently became Nike’s inaugural PGA Tour ambassador, and his look at this week’s Masters brought lots of attention. His vest, inspired by something worn by MC Hammer himself, paired with baggier trousers than what is typically worn by golfers made waves among viewers and participants alike.
Day’s style has helped his brand break into the mainstream and connect with younger golfers. Reaching this demographic could help grow golf, making reaching this audience even more crucial to its development.
ALD
Golf apparel has never been so stylish. From Adidas and Nike to upstarts like Malbon Golf, stylish yet high-performance gear options are plentiful.
Aime Leon Dore, an NYC-based brand known for their tennis and basketball offerings, recently introduced their inaugural golf collection – featuring shirts and sweaters made of merino wool as well as traditional materials – making for a look suitable for playing on both links as well as modern Manhattan streets. Like their other styles, Aime Leon Dore polo shirts and sweater vests stand out as something above what can be found at your local pro shop.