EXPLR of Sweden, one of the largest distributors & retailers of paddle sport products in Scandinavia, has been appointed by RAILBLAZA to oversee growth in Finland and Denmark. This comes, following EXPLR’s huge investment into a new warehouse and showroom facility in Linköping, ideally located, just a few hours from either Stockholm or Gothenburg.

EXPLR, established in 2017 is a young, professional, and dynamic company with a clear vision of providing market-leading brands into the paddle sport and boating market, with a key focus on fishing. Following their first order with RAILBLAZA back in 2020, EXPLR has grown to become one of RAILBLAZA’s most important strategic partners within Europe.

Nick Edgington, Sales Director (EMEA- Europe, Middle East, and Africa) told us “EXPLR’s recent investment into real estate, e-commerce, and the workforce was clear evidence that they have a strategic growth plan in place, and we want to be on that journey with them. Felix’s knowledge and understanding of the Scandinavian market will be invaluable as they look to grow our market share in Denmark. During my recent visit, I met the EXPLR team who are all very knowledgeable about our brand and it was great to see their enthusiasm. Marius Juska, the most recent recruit has been tasked with increasing sales in Finland & Denmark.”

The doors to the new showroom opened on April 12-13 attracting over 600 customers; this new facility provides EXPLR with a new dimension, allowing them to showcase brands, gain consumer feedback, and present the products to the trade.

Felix Frey, Managing Director, EXPLR added “We have experienced exponential growth since forming the company in 2017. This is largely thanks to the onboarding of great brands and having an excellent understanding of our markets. We focus on 5-6 key brands and work hard to ensure we present these to our customers in a professional and dynamic way; we are a modern outdoor distribution company fuelled by a passion for making great products and services available. Our brand portfolio consists of Railblaza, Rebelcell, Berley Pro, Hultafors, CLC, Deeper Sonar, and Hobie.

ABOUT RAILBLAZA:

Established in 2010, RAILBLAZA manufactures a versatile line of products and mounting systems made to accommodate a diverse range of applications, whether on land or water. Based in Auckland, New Zealand, with an office in Houston, Texas, and representation in Europe, RAILBLAZA exports to over 50 countries.

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