RITON EXPANDS BINOCULAR OFFERING WITH 3 PRIMAL LINE

TUCSON, AZ – The 3 Primal binocular family offers an affordable binocular with an optical system that provides a crispness and clarity that is sure to surprise.

The new 3 Primal binocular family offers both 8X and 10X magnification options, both with 42mm objectives. The HD glass optical system and BAK4 prisms manage light and replicate colors and images brilliantly, without much of the fringing and distortion so often seen in affordable binoculars.

“The 3 Primal HD binoculars just add so much flexibility and value to the overall Riton lineup,” said Brian Young, Vice President of Sales at Riton. “Those partners that have been able to put their hands on these ahead of the launch have been very happy with what they’ve seen. We’re ready to get them the launched and give our partners another great Riton option. With prices of everyday items climbing to all-time highs, having items in our line that wow our customers and won’t hurt their wallet has become a real priority at Riton.”

The optical system is encased in a PVC-wrapped magnesium-aluminum alloy, not a polycarbonate body like so many other options, especially in this price point. The added durability and rigidity of the alloy body provides peace of mind and confidence that your binoculars won’t be the weak link while you’re in the field.

With both 8X and 10X options, the Riton 3 Primal HD Binocular is perfectly at home in dense forests where attention to small details and movement is critical, or in wide open spaces that require thorough investigation of every piece of cover wary game may be using to evade being spotted.

Additionally, the size and ergonomics, combined with a weight of less than 27 ounces means glassing all day is an option without causing you discomfort.

The 3 Primal HD Binocular from Riton should absolutely be considered as a last-minute upgrade before you hunting season kicks off. To learn more, visit https://ritonoptics.com/product/3-primal-8×42-hd/ or https://ritonoptics.com/product/3-primal-10×42-hd/.

About Riton Optics – Riton Optics delivers products designed specifically to help hunters and shooters tackle their challenges, overcome their obstacles, and facilitate their successes. For more than a decade Riton has committed itself to solving the problems and answering the demands of our customers. That legacy continues with products as dynamic and rugged as the people who use them. From scopes and red dots to binoculars and spotting scopes, mounting solutions and accessories Riton has your optics solution. Choose Riton and See the Difference.