FALCO® HOLSTERS UNVEILS EXCLUSIVE DEALER PROGRAM AT NASGW

Elevating Retailer Efficiency With Multifit Products

FALCO® Holsters, a globally renowned name in bespoke handcrafted leather holsters and customized everyday carry solutions, introduces a cutting-edge dealer program tailored for brick-and-mortar retailers. The program showcases dealer-only FALCO Multifit holsters, streamlining SKU management and optimizing retail space utilization. The entire category will be displayed at the 2023 National Association of Sporting Goods Wholesalers (NASGW) Expo in Columbus, Ohio, from October 25 to 27. Wholesalers, manufacturers, association members, and media are invited to Booth #386 to see FALCO’s premium, handcrafted leather holsters.

Katarína Zacharová, Vice President of Sales and Marketing for FALCO Holsters, emphasizes the program’s focus on collaborative dealer-distributor relationships. “Our dealer-exclusive category is designed to enhance the retail-to-consumer relationship at the counter level. Each holster is crafted to bring value to both merchants and their customers, offering exclusive products not available elsewhere—not on our website, and certainly, no better deals on Amazon or any other e-commerce platform.”

“Plus, we refuse to use your valuable retail space only to get eyeballs,” commented Zacharová. “We expect the FALCO products you carry to stand out and sell out. We pledge our support by focusing on long-term partnerships and reliable sell-throughs versus chasing a quick sale by pushing our merchandise through storefronts on every corner. While our competitors concentrate on mass-produced, entry-level holsters, FALCO is exceptional. We cater to the more sophisticated gun owners and high-end firearm compatibility with unsurpassed quality and stellar customer service,” she added.

FALCO Holsters Dealer Program, Tailored for Retailers

Exclusive Product Line: No direct-to-consumer sales via FALCO e-commerce. We market the products to our online customers; however, rather than selling directly, we refer customers to your store. The sale is yours.

Brand Ownership: No third-party sales are allowed. While we own the listings of these products on Amazon to maintain control, they are listed at MSRP, with a four-week lead time, and we charge for shipping. This way, we ensure consumers will not get a better deal on the exclusive products online.

Enhanced Profitability: Attractive margins ensure retailers enjoy a healthy bottom line, and with no MOQs, we make it easy. FALCO starts small by learning what products move and growing the relationship by analyzing your preferred product options and inventory. Because we consider our competitors, our pricing ensures excellent value.

Strategic Pricing Policies: We require our dealer partners to sign and comply with our MAP policy. While there are challenges to monitoring in-store sales, we monitor online offers and promotions to protect your business. This structure provides retailers with a competitive edge in the marketplace.

Efficient Inventory Management: FALCO created an easy-to-navigate sizing system that keeps the SKU count low and saves shelf space. Attractive packaging clearly shows firearm compatibility parameters, taking the pressure off salespeople.

Territory-Based Exclusivity: The distinguishing benefit of carrying FALCO holsters is their exceptional value and benefits that draw people in. If you understand the advantage of curating a product selection that resonates with your customer base, you are the partner FALCO seeks.

In-Store Marketing Support: FALCO caters to your needs by offering choices to include banners, signage, POS displays, giveaway/raffle items, swag, and more. Also, FALCO advertises with nationally recognized platforms like Guns & Ammo, building brand awareness at the consumer level.

Simple Ordering Process: Place orders with FALCO or our distribution partners. We maintain communications with you and provide direct dealer support throughout the process. Orders may be fulfilled with U.S.-based partners, meaning there are no import requirements or overseas shipment issues. Products are shipped via UPS or FedEx.

To learn more about the FALCO Holsters Dealer Program, visit www.falcoholsters.com/brick-mortar-exclusives or email Sales Manager Veronika Mojzisova at veronika.mojzisova@falcoholsters.com.

To make an appointment with FALCO Holsters during the NASGW Expo, please email katarina.zacharova@falcoholsters.com or veronika.mojzisova@falcoholsters.com to make an appointment.

For more information about FALCO Holsters, visit FALCOHolsters.com. Follow on social media on Facebook, Instagram, YouTube, and X. 

About FALCO® Holsters, The Gun Holsters Company

FALCO Holsters delivers a unique combination of modern techniques and old-world, traditional craftsmanship to our portfolio of custom handgun holsters. Since 1989, the FALCO brand has grown from a small garage in rural Slovakia making leather falconry gloves to a state-of-the-art workshop producing an extensive variety of holsters we supply to individuals, police forces, and military units worldwide. Using only the highest quality European and U.S. materials available, FALCO Holsters continues to thrive while proudly maintaining a personal approach. All products are handmade in Slovakia, in the heart of the beautiful Stiavnica Mountains, rich with history, and appreciated as a World Heritage Site (UNESCO). We are proud of the precision of our skilled artisans and our ability to design and manufacture products according to any customer’s exacting needs and requirements. Our commitment to customer service and premium quality extends through our endless customization options, the FALCO Holsters limited lifetime warranty, and fast, international FedEx shipping.