Burris Optics Celebrates 50 Years with the All-New Fullfield Riflescope

Greeley, CO – Fifty years ago, Don Burris introduced a riflescope that redefined hunting optics in the U.S. To commemorate this milestone, Burris Optics proudly unveils the completely redesigned fifth-generation Fullfield riflescope, blending a legacy of excellence with cutting-edge innovation.

Reimagined from the ground up, the new Fullfield riflescopes preserve the wide viewing field and exceptional optical clarity that made previous generations a staple among hunters. This latest iteration delivers a modern design, enhanced features, and advanced technologies like the new Burris Knob Synergy System, equipping hunters and shooters to tackle today’s most demanding challenges.

Aligned with Burris’ commitment to compact and lightweight designs, the new Fullfield optics are shorter and lighter than their predecessors, enhancing balance and maneuverability while reducing fatigue—perfect for long waits in the field. The fifth-generation Fullfield boasts a modern aesthetic highlighted by the new Burris red accent ring and refined ergonomics. High-relief knurling on the power ring and adjustment knobs ensures a secure grip and smooth operation, while the precision-engineered profile showcases the meticulous craftsmanship built into every riflescope.

Optical clarity and maximum light transmission are essential qualities for any serious optic, and the new Fullfield delivers. Multi-coated lenses combine with high-performance glass to minimize glare and boost low-light visibility through the one-inch tube body. This allows a clean, crisp downrange view with good contrast and color fidelity that is critical to identifying targets in murky light environments.

Building on the Fullfield’s trusted rear focal plane design, this latest generation offers a diverse range of reticle options to suit every shooter’s needs. From the classic Plex-style duplex reticle to illuminated reticles and advanced ballistic options like the Burris Ballistic E3, the Fullfield delivers versatility and precision for any scenario.

The Fullfield is the first Burris optic to feature the innovative Knob Synergy System, a universal elevation adjustment solution that offers unmatched versatility. This system allows users to upgrade their scopes by seamlessly switching between zero click stop-enabled Advanced Capped and Advanced Exposed elevation adjustment knobs. Additionally, all Fullfield scopes are now compatible with custom laser-engraved ballistic knobs from Burris, providing tailored precision for every shooting scenario.

The next-generation Fullfield riflescopes launch with six optical ranges in 15 distinct models. This broad range of model configurations is intended to ensure magnification and reticle diversity to meet both domestic and global market demands. The debut Fullfield models include:

• 2-8x35mm
• 2.5-10x42mm
• 3-12x42mm
• 3-12x56mm
• 4-16x50mm
• 6-24x50mm

Burris Optics is committed to carrying forward the legacy of engineering excellence that Don Burris established with the original Fullfield riflescope 50 years ago. The new Fullfield line continues this tradition by delivering class-leading features and performance, giving hunters around the world the reliability and precision they demand.

For more information on the new Fullfield riflescope lineup or other Burris products, visit BurrisOptics.com.

About Burris

Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics. 

About Beretta Holding S.A

Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.  

With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.