Diamondback Firearms Appoints Dave Larson as New Director of Marketing
Cocoa, FL – Diamondback Firearms, a leading American firearms manufacturer, today announced the appointment of Dave Larson as Director of Marketing, effective immediately. Larson will report directly to Chief Executive Officer Faith Denman and is responsible for overseeing all marketing initiatives across the company’s product lines
In his new role, Larson will lead the strategic direction of Diamondback Firearms’ comprehensive marketing efforts, including brand development, product launches, media buying, advertising campaigns, trade show representation, and digital presence. He will work closely with cross-functional teams to ensure consistent brand messaging and drive market growth for the company’s diverse portfolio of firearms and accessories.
Larson brings extensive industry experience to Diamondback Firearms, most recently serving in a senior marketing position at Maxim Defense, where he successfully led global brand development initiatives and significantly expanded market presence. His demonstrated expertise in strategic positioning and consumer engagement within the firearms industry will be invaluable as Diamondback continues to strengthen its market position.
“Dave’s proven track record in building strong brands and driving growth makes him the ideal leader for our marketing efforts,” said Faith Denman, CEO of Diamondback Firearms. “His industry knowledge and innovative approach to marketing will help us continue to connect with our customers while expanding our reach in both domestic and international markets.”
About Diamondback Firearms
Founded in 2009 and headquartered in Cocoa, Florida, Diamondback Firearms is dedicated to manufacturing high-quality, American-Designed, and American-Made firearms. With a reputation built on innovation, reliability, and precision engineering, Diamondback provides enthusiasts, law enforcement, and personal defense users with cutting-edge firearm solutions.
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