Outdoor Sportsman Group COO Mike Carney To Lead Outdoor Sportsman Group’s Multimedia Sales Efforts

Industry Veteran Adds Sales Oversight To List of Key Responsibilities  

Outdoor Sportsman Group President and CEO Matt Hutchings announced today that Chief Operating Officer Mike Carney will assume management and oversight of the Company’s multimedia sales efforts across television, print, digital, social, MOTV and custom production offerings. A lifelong industry veteran, Carney has held multiple positions in media editorial, sales, sales management, brand marketing and multichannel consumer product sales management in the outdoor arena.

“As a lifelong hunter, shooter and angler, Mike possesses a keen understanding of the marketplace, its history, the consumer drivers and the ongoing evolution of today’s multichannel media offerings” said Hutchings. “His marketing and sales management experience for a leading consumer electronics brand, combined with Mike’s years of editorial and media sales oversight, provides us with the ideal leadership for bringing powerful, creative and effective  solutions forward  to our partners.”  

“Outdoor Sportsman Group is undeniably the largest consumer media provider in the outdoor space with three national TV networks, 15 market-leading print, brands, 20 authoritative websites, the largest and fastest growing outdoor SVOD service in My Outdoor TV (MOTV), and in excess of 80 plus must-follow social media outlets,” said Carney. “I’m looking forward to managing the  efforts of our sales team to put these powerful assets to work for our partners in lots of new and creative ways to help you meet your sales goals in 2024 and beyond.”

In his role as COO, Carney will continue to manage OSG’s publishing, branded media,  digital, social and MOTV product offerings.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations Winnercomm. For more information, visit www.outdoorsg.com.