MONA, Utah – December 3, 2024 – Sierra Bullets and Barnes Bullets are excited to announce new affiliate programs. Sierra Bullets and Barnes Bullets will utilize the Murray Road Agency’s strong relationships with proven affiliates and brand ambassadors to launch these new programs. 

Sierra Bullets’ and Barnes Bullets’ affiliate networks will be hosted on AvantLink, an industry-leading cost-per-sale affiliate marketing network. Affiliates who join the programs will have the opportunity to promote Sierra and Barnes products while earning a commission.  

“Sierra Bullets and Barnes Bullets are thrilled to introduce these new affiliate programs,” said Sierra Bullets’ and Barnes Bullets’ VP of Marketing and Business Development Andrew Sparks. “We believe these programs will amplify our reach and help get our products in the hands of partners who are passionate about our work and share our mission.”  

With the launch of its affiliate programs, Sierra Bullets and Barnes Bullets seek to enhance market presence and boost brand visibility. Partnering with AvantLink allows Sierra Bullets and Barnes Bullets to ensure a seamless and efficient experience for its affiliates, allowing them to focus on promoting the top-quality products that have made both brands renowned.  

Affiliates who join the programs will gain access to a wide range of marketing materials including banners, text links and product images. These resources will assist affiliates in effectively promoting Sierra Bullets’ and Barnes Bullets’ products to their audiences. Additionally, Sierra and Barnes will provide ongoing support and guidance to affiliates, ensuring success in each program. 

This launch into the affiliate space is an expansion of Sierra Bullets’ and Barnes Bullets’ partnership with the Murray Road Agency, chosen due to the agency’s proven success in the field. A nominee of AvantLink’s Agency of the Year award in 2023, Murray Road’s presence in the shooting industry has positioned the company to provide unparalleled affiliate management to Sierra and Barnes. 

Anyone seeking to join the Sierra Affiliate Program can sign up here (Merchant ID 32397). The Barnes Affiliate Program application can be found here (Merchant ID 32401). If there are any questions, please reach out directly to Ben Sloan (ben.sloan@murrayroadagency.com).  

More information on the latest new products and offerings from Sierra and Barnes is available at https://www.sierrabullets.com/ and https://www.barnesbullets.com/.  

About Sierra Bullets 

Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com. 

About Barnes Bullets 

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com. 

About Murray Road 

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and are expanding into other consumer markets as well. More information on the agency, specific services or our team is available at MurrayRoadAgency.com.  

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