MONA, Utah – April 10, 2025 – Sierra Bullets and Barnes Bullets are excited to exhibit at the 2025 NRA Annual Meetings & Exhibits. The 154th annual trade show will be held in Atlanta, Georgia on April 24-27. Sierra Bullets and Barnes Bullets will be located at booth #2437 and encourage all attendees to explore the latest offerings, including the launch of a new product line from each brand.

Held at the Georgia World Congress Center, the NRA Annual Meetings & Exhibits is a celebration of freedom and American values. The convention brings together a mix of entertainment and special events, including exhibits, premier events, educational seminars and workshops. The 14-acre exhibit hall will showcase the latest firearms and equipment from the industry’s leading companies. With over 800 exhibitors, NRA members and their families will have the opportunity to explore innovative products and connect with industry experts.

“We are thrilled to exhibit at an event that plays such a pivotal role in supporting the firearms industry,” said Sierra Bullets’ and Barnes Bullets’ VP of Marketing and Business Development Andrew Sparks. “Sierra and Barnes are each launching an all-new product line during the show, and we cannot wait to share the unveiling of these innovative lines with attendees. It’s a great opportunity for Sierra and Barnes to showcase how our newest products continue to set the standard for performance and quality.”

Sierra Bullets and Barnes Bullets are committed to manufacturing top-tier bullets, earning a strong reputation for reliability and effectiveness in the ammunition industry. Both companies consistently meet the demands of consumers worldwide and continue to deliver with innovation and exceptional craftsmanship. Sierra Bullets and Barnes Bullets look forward to showcasing product lineups at the NRA Annual Meetings & Exhibits, including new launches that highlight the brands’ continued dedication to excellence.

To learn more about the latest new products and offerings from Sierra and Barnes, visit www.sierrabullets.com and www.barnesbullets.com.

About Sierra Bullets

Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products have cultivated a significant consumer following recognized by its iconic “green box” packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.

About Barnes Bullets

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.

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