Grand opening of SITKA’s Dallas store was quintessentially Texas with an appearance by Dallas Cowboys linebacker Leighton Vander Esch, live music by The Swon Brother and barbeque.

SITKA Gear opened its doors to the DFW Metroplex on September 30 with the grand opening of its retail location located at 4438 McKinney Ave #200, Dallas, TX.

The highlight of the grand opening included a meet-and-greet session with Dallas Cowboys linebacker Leighton Vander Esch, live music from The Swon Brothers and Texas barbeque.

SITKA Gear’s Dallas location is now the go-to destination for functional, high-performance, technical outdoor gear for a state that boasts the nation’s most licensed hunters and outdoor enthusiasts. Just in time for fall hunting seasons, store visitors can now experience gear that’s engineered to excel in any outdoor environment. 

The new Dallas store marks a significant milestone for SITKA Gear as it is the company’s  second retail location and the first outside its hometown of Bozeman, Montana.

Alley Ray, SITKA Retail Experience Manager, expressed the brand’s excitement, saying, “We’re thrilled to have brought SITKA to this part of the country, and the Grand Opening celebration was a great way to engage with the Dallas community.”

Outdoor aficionados gathered to celebrate and interact with SITKA Ambassadors, including Alex Templeton, 24.7 Hunt (Ranar & Ricky), Keith Malloy, and Barton Ramsey and hunting dogs from Southern Oak Kennels. Also SITKA Conservation Partners, Stewards of the Wild, SITKA Affiliated Outfitters, 737 and Stuart Ranch, and representatives from Texas Parks and Wildlife were all on site to engage with fans and outdoor enthusiasts.

Media and news stations are invited to access images and B-roll from the event for any coverage opportunities. ASSETS LINK

For more information, visit the new SITKA Dallas store at 4438 McKinney Ave #200, Dallas, TX, or explore the brand online at sitkagear.com.

About SITKA Gear
SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.

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