BOZEMAN, Mont. (January 23, 2025) — SITKA Gear, the leader in high-performance hunting and outdoor apparel, is gearing up to expand the brand into an all new product category on February 1, 2025, introducing innovation and technical features to meet the evolving needs of the outdoor and hunting industries. 

Outdoor enthusiasts will have the first opportunity to explore these innovative additions, along with new color options, at sitkagear.com starting next month. 

About SITKA
SITKA, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to sitkagear.com to learn more about how SITKA enhances the full life experience of the hunter.

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