INMAN, S.C. – March 12, 2025 – TrueTimber, the world’s best-selling camo brand, is proud to launch its latest camo pattern, LOW COUNTRY. Designed specifically for hunters in the Southeast, LOW COUNTRY is made to blend seamlessly into the region’s unique backgrounds. This innovative camo pattern will be available at Bass Pro Shops and Cabela’s online and in-stores across the Southeast.

“We are thrilled to release LOW COUNTRY camo for all the hunters right here in our back yard,” said TrueTimber CEO Rusty Sellars. “As a company rooted in South Carolina, we have always held a deep appreciation for the hunting traditions in the low country. We are excited to get this pattern out to hunters and provide them with gear that capitalizes on concealment and performance.”

LOW COUNTRY utilizes unique combinations of bright greens over shades of tan, brown and black that is specialized to blend in the palmetto thickets. With the perfect mix of photorealism and abstract patterning, this carefully designed pattern allows hunters to disappear into the sand, Spanish moss, palmettos and pines. With the new LOW COUNTRY camo, TrueTimber guarantees concealment in this unique terrain.

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.

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