TrueTimber® Announces Partnership with Michael Waddell and Bone Collector

INMAN, S.C. – February 25, 2025 – TrueTimber, the world’s best-selling camo brand, is excited to announce a new partnership with Michael Waddell and Bone Collector. This collaboration will capitalize on TrueTimber’s patented technologies, design and manufacturing capabilities alongside Waddell’s direct product input and influence, which has been shaped by a lifetime of experience in the outdoors. Together, TrueTimber and Waddell are committed to delivering innovative products that set a new standard in the outdoor market.

“Michael has paved the path for so many of us in the outdoor industry and having this opportunity to collaborate and work with him directly is pretty special” said TrueTimber CEO Rusty Sellars. “Just like ours, the Bone Collector brand is family owned and operated and Michael and I really connected on that. We both share a unique level of pride with the items we bring to market, and I feel this partnership truly reflects our shared commitment to redefining quality and performance in the space.”

TrueTimber and Bone Collector fans can expect to see new collaborative products coming to market in 2025 across multiple top retail partners. The lineup of product offerings is set to hit the ground running with gear built for outdoorsmen, by outdoorsmen. 

“Rusty and his TrueTimber team stand out for their ability to create, manufacture, source and distribute high-quality, innovative products across all retail channels—making them accessible and affordable for consumers,” said Waddell. “Bone Collector is excited to join forces in this partnership to deliver groundbreaking products that will inspire not only the outdoor industry but also the hunters and outdoorsmen who use them.”

To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.

About Bone Collector

What started back in 2008 as a TV Show dedicated to being a voice for the hunting community has evolved into one of the most recognizable brands in the industry.  Bone Collector, LLC., created and owned by Michael Waddell, offers TV partnerships, licensing opportunities, marketing and more, while staying true to the mission of standing up for the culture of the hunter.  The Bone Collector television series, hosted by Michael Waddell, Nick Mundt and Travis Turner, takes viewers on fast paced, broadhead dulling, ammo burning hunts along with fun filled camps that embellish the culture of the Brotherhood. Bone Collector airs exclusively on Outdoor Channel and MOTV. Bone Collector licenses its trademarked skull and eyes logo with various companies’ worthy of bearing the mark and who aren’t afraid to embrace the hunting culture.

The Bone Collector brand is about the culture of the hunter, and as in our creed, “we’ll never make excuses for who we are, we are hunters, and we ARE Bone Collector!”

To learn more about Bone Collector, visit bonecollector.com, or follow us at: Michael Waddell’s Bone Collector on Facebook, @officialbonecollector on Instagram, @boogerbottom on Twitter, @bonecollector_official on TikTok. For partnership opportunities email: licensing@bonecollector.com