Weatherby® to Offer Premium Ammunition in Non-Weatherby Cartridges

Sheridan, WY – July, 27th Leaning on decades of ballistic knowledge and proven performance, Weatherby will now load some of the industry’s most popular hunting cartridges. Initial cartridges being loaded will be 300 PRC, 7mm PRC, 6.5 PRC, 28 Nosler, and 280 AI. Tested and developed to lead the industry in velocity and terminal performance, consumers can expect hand loaded precision in commercially produced ammo. Like Weatherby’s current ammo selection, each new premium offering will feature bullets and brass known for tight tolerances and accurate groups. All new offerings will fall into Weatherby’s Select Plus line of premium ammunition. 

THE LINEUP

300 PRC 

Select Plus 195 GR Hammer Custom Bullet 

Select Plus 180 GR Swift Scirocco 

Click here for load data https://weatherby.com/store/300-prc/

7mm PRC

Select Plus 177 GR Hammer Custom Bullet

Select Plus 150 GR Swift Scirocco 

Click here for load data https://weatherby.com/store/7mm-prc/

6.5 PRC

Select Plus 124 GR Hammer Custom Bullet 

Select Plus 130 GR Swift Scirocco 

Select Plus 156 GR Berger Elite Hunter 

Click here for load data https://weatherby.com/store/6-5-prc/

28 Nosler 

Select Plus 163 GR Hammer Custom Bullet 

Select Plus 150 GR Swift Scirocco 

Click here for load data https://weatherby.com/store/28-nosler/

280 AI

Select Plus 139 GR Hammer Custom Bullet 

Select Plus 150 GR Swift Scirocco

Click here for load data https://weatherby.com/store/280-ackley-improved/

More about the bullets being used…

Hammer Bullets are turned on a CNC lathe and use a unique solid copper blend that is designed for maximum terminal performance. Each Hammer Bullet used in Weatherby production offerings are tailor-made for Weatherby ammo. These are called Hammer Custom Bullets (HCB).  HCBs in the Weatherby line-up feature unique bullet weights and not the standard 140 gr, 180 gr, etc. the industry is used to seeing. During development and testing these custom weights produced the best accuracy and highest velocity making the Weatherby & Hammer a deadly combination. HCBs are a modification of the Hammer Hunters and are optimized for Weatherby’s large-capacity cases and superior ballistics. The bearing surface of Hammer bullets incorporates the patented PDR design (parabolic drag reduction). A continuous parabolic up and down curve, from the shoulder to the boat tail, reduces friction in the bore which equates to decreased pressure and the ability to achieve higher velocities. The PDR design on the bearing surface has proven to be very consistent and forgiving. Upon impact, HCB’s are designed to shed their pedals to create multiple wound channels while the main mass of the bullet continues to mushroom.  This results in a devastating wound channel and unmatched terminal performance. 

Swift Sciroccos are a bonded bullet with Swift’s signature black tips. Designed for hunting and long-range efficiency, its sleek design and high ballistic coefficients produce flat trajectories for downrange hunting, making it a perfect match for Weatherby Cartridges.  Its pure copper jacket is progressively tapered to control expansion throughout a wide range of velocities, this means you get great terminal performance even at longer ranges.  The jacket and core are bonded with Swifts proprietary bonding technology.  

Berger Elite Hunter bullets are made with the longest possible Hybrid ogive (nose). As the bearing surface ends, the tangent ogive begins, resulting in much less sensitivity to seating depth. As you move beyond the tangent ogive, the shape changes to a secant ogive, maximizing efficiency in the wind. The long-nosed Elite Hunter projectiles produce the highest possible Ballistic Coefficients. Elite Hunter bullets also incorporate a slightly thinner J4 Precision hunting jacket, which allows the projectile to penetrate 2″ to 3″ before rapidly expanding. Upon expansion, the projectile sheds most of its weight producing extreme hydrostatic shock and a massive wound cavity in the vital area. Berger Elite Hunter bullets dump their energy where it is most effective – inside the animal. 

With the handloader in mind, Weatherby will also offer premium Weatherby brass for each cartridge. The 50 count offerings will feature tight powder capacity tolerances for precision loading. These premium brass offerings are extremely consistent which helps maintain a low standard deviation in velocity.

300 PRC 
7mm PRC 
6.5 PRC 
28 Nosler
280 AI 

See brass here https://weatherby.com/store/unprimed-brass-50-count/

For more information about the launch visit https://weatherby.com/new-cartridges/

About Weatherby

Founded in 1945, Weatherby, Inc. is a family-owned company that continues to fuel the passion of hunters and shooters around the globe by building some of the world’s finest firearms. With a legacy of setting new standards in ballistics and performance, the company is committed to redefining excellence on the range and in the field. The Weatherby line features the new Model 307, legendary Mark V rifles (production and custom), accessible and popular Vanguard® rifles as well as shotguns like the Orion®, Element® and 18i®. Weatherby’s premium ammunition and shooting accessories are also the choice for discerning shooters worldwide. The company is based in Sheridan, WY and invites all hunters and shooters to follow them in social media at @weatherbyinc on Facebook and Instagram. For more information about Weatherby, please visit weatherby.com.