Whether Exhibiting or Not, Advertisers Can Reach NRA Show Attendees Before, During, and After the Show

Media Lodge, the leader in digital marketing for the outdoor and shooting sports, is thrilled to announce new, hyper-targeted digital advertising options to specifically reach attendees of the NRA’s Annual Meetings and Exhibits before, during and after the event. With these advertising options, a company does not have to be an exhibitor to reach this important audience. Media Lodge’s proven, effective digital programs can drive sales, push traffic to show exhibits, build brand and product awareness, and keep products and services in front of the customer long after the show has ended.

Before the Show: Leading up to the event, marketers can reach NRA Show attendees with their digital advertising through search/keyword targeting that indicates they will be in Dallas for the show. Getting in front of show attendees before the event maximizes the event’s effectiveness. For non-exhibitors it keeps a company’s messaging front-and-center during the crowded online news cycle surrounding the show. This program can begin within three days upon delivery of the company’s creative assets.

During the Show: Media Lodge will deploy a geo-fencing program for their clients. This specifically targets consumers inside the Kay Bailey Hutchison Convention Center during the show. While browsing online, these consumers will see a company’s ads on their mobile devices and computers during their entire stay in Dallas, TX. This is perfect for reminding people to visit an exhibit or inform consumers of special offers and promotions.

After the Show: Consumers who attended the NRA Annual Meetings and Exhibits will be retargeted to receive a company’s digital advertising on their mobile devices and in their homes for up to 30 days after the show. This can help move them further down the purchase funnel as well as build brand and product awareness.

The NRA’s Annual Meetings and Exhibits is one of the most important and anticipated events of the year, with many companies now using it for mid-year new product introductions. Media Lodge’s hyper-targeted advertising programs, created to specifically reach the consumers at this event, are perfect for any marketing strategy. Contact Media Lodge today to begin reaching this important audience.

About Media Lodge:

Media Lodge is a leading digital marketing company specializing in the outdoor and shooting sports industries. With a focus on innovation and client success, Media Lodge delivers comprehensive marketing solutions that drive engagement, increase brand visibility, and generate measurable results. Through strategic partnerships and a deep understanding of digital media tactics and industry trends, Media Lodge helps clients reach their target audience and achieve their business objectives.